People trust Costco to surface deals on things that seem too convenient, so it makes complete sense that “LA Fitness through Costco” has circulated as a supposed savings hack on gym membership.
But before you spend time looking for it on Costco’s website, you need to know some things.
Costco Does Not Have an LA Fitness Deal
As of July 2026, Costco does not sell LA Fitness memberships, and there is no eCertificate, partnership discount or deal.
This confusion comes from the fact that Costco does have a gym deal, but not with LA Fitness.
Costco’s actual partnership is with 24 Hour Fitness, and it has been well known long enough that people assume it extends to other major chains.
Costco’s Actual Gym Deal
Costco sells a prepaid two-year 24 Hour Fitness membership currently priced at around $429.99, which works out to roughly $17 to $18 per month.
For comparison, signing up with 24 Hour Fitness directly on a standard monthly plan would cost you well over $800 across that same two-year span, so it is good to save on gym membership.
You have to purchase it as an eCertificate through Costco.com or at a warehouse, then activate it either at a 24 Hour Fitness club or on their website.
It covers Sport-level access nationwide, which includes Active, Express, Fit-Lite, and Sport tier locations.
Super Sport and Ultra Sport clubs are not included, and neither are Hawaii locations.
Before buying, you can call your nearest 24 Hour Fitness and confirm they are currently accepting Costco certificates, because some locations have paused acceptance in the past and you do not want to find that out after purchasing.
Should You Switch to 24 Hour Fitness for the Costco Deal?
If saving money is the main reason you are looking for costco gym membership, the Costco 24 Hour Fitness deal is worth seriously looking at. But if it works for you comes down to where you live.
| LA Fitness | 24 Hour Fitness via Costco | |
|---|---|---|
| US locations | 690+ clubs | 280+ at Sport level |
| States covered | 25 states | Mainly West and Southwest |
| Monthly cost through Costco | Not available | $17 to $18/mo (2-yr prepaid) |
| Standard monthly rate | $30 to $50+ | $25 to $40+ |
| Annual fee | $59 | $69.99 |
| Pools | Select locations | Super Sport only |
| Group fitness classes | Yes | Yes |
24 Hour Fitness is mainly focused in California, Nevada, Texas, and the Pacific Northwest, one the other hand, LA Fitness has much wider coverage across the Midwest, Northeast, and Southeast.
If you are in a state where 24 Hour Fitness barely exists, then do not go for Costco deal.
But If you are in Southern California or the Bay Area and a 24 Hour Fitness Sport club is nearby, then $18 a month for two years is hard to argue with.
How to Save on LA Fitness Without Costco
No warehouse shortcut exists, but that does not mean you have to pay full price, thsese approaches work.
- Use the free 3-day guest pass before committing to anything: LA Fitness lets non-members request a three-day trial online, which you activate at a club within 30 days.
- Ask HR at your job about corporate wellness discounts: A large number of employers have negotiated lower LA Fitness rates for their workforce, sometimes with the initiation fee fully waived, and most employees never think to ask, you can do a quick email to your HR department and save $50 to $100.
- Sign up at the right time of year: January is when LA Fitness runs its most aggressive promotions because demand is at its highest. And the end the month is also worth targeting, since club staff are often working toward monthly enrollment numbers and are more flexible on fees.
- Negotiate directly, especially on the initiation fee: It feels uncomfortable but it is a normal part of how gym sales work. If you have seen a lower rate at a different location, or you just want to know if the enrollment fee can be waived, ask the manager.
- Check whether your health insurance covers part of your gym costs: Plans through Aetna, Cigna, UnitedHealthcare, and others often include gym reimbursement through programs like Tivity Health.
- Ask about paying multiple years upfront: This is not advertised, but members who have been with LA Fitness for years have said that arranging a multi-year upfront payment directly with a manager at the time of enrollment produces a lower monthly rate than the standard plan.
Is LA Fitness Worth Joining Without a Costco Discount?
At $29.99 to $40 per month for multi-club access plus the annual fee, LA Fitness is priced in the middle of the market.
Because you get more than budget chains in terms of space, equipment variety, pools at select locations, courts, and group class selection.
Plus you spend less than boutique studios, so if you want a real, full-service gym without a premium price attached to it, LA fitness membership is a good choice.
But if you just walk in with no research and accept the first LA price quoted is always the most expensive version of an LA Fitness membership.
- Because you can get the initiation fee waived and saves $50 to $99 right away.
- Adding a current promotional rate on top of that.
Frequently Asked Questions
Has there ever been a Costco LA Fitness deal at some point in the past?
There are some discussions on older forums that suggest some kind of arrangement may have existed, but after researching, nothing has been confirmed with dates or documentation by either company.
The gym deal most people associate with Costco has always been the 24 Hour Fitness partnership.
If LA Fitness was ever part of a Costco program, it was not widely available or long-running, and neither company currently acknowledges it.
Can my Costco Executive Membership cashback apply to LA Fitness dues?
No, Costco’s annual 2% reward applies to purchases made through Costco directly.
Since LA Fitness memberships are not sold through Costco, neither the Executive reward, Shop Cards, nor any Costco benefit carries over to LA Fitness in any form.
Is the 24 Hour Fitness Costco deal confirmed for 2026?
Yes, as of July 2026 the two-year Sport membership is listed at $429.99.
Warehouse availability and pricing can change, so you should check at Costco.com before heading.
Also verify with your specific 24 Hour Fitness location that they are currently accepting Costco certificates before you purchase.
Does LA Fitness have any referral benefit that helps reduce costs?
Yes, sending someone a 7-day VIP Guest Pass and having them join within 90 days earns you 1,000 reward points toward VIP perks.
It does not lower your monthly rate but adds something meaningful to an existing membership at no extra cost.
What is the lowest realistic price to join LA Fitness today?
A promotion that fully waives the initiation fee brings your day-one cost down to just the first and last month’s dues plus the annual fee.
That combination is easiest to find in January, at the end of a month, or by asking a club manager directly what is currently available.
But not every location will have a deal running at any given moment, but enough of them do that it is always worth asking before signing at the posted rate.
Abraham is a fitness and consumer finance writer with a passion for helping people make smarter decisions before signing gym contracts. After spending years researching gym membership costs, hidden fees and cancellation policies across major gym chains, he created GymMembershipPricing to give people the honest information they need before signing up. Every guide on this site is independently researched and verified.
